Mac as a Choice is more than offering another device option. It's about empowering employees with the technology they want to use while helping organizations attract, retain, and support top talent. By giving employees, the flexibility to choose Mac, organizations can create a more modern workplace experience that benefits both employees and the business.

A Better Employee Experience

Technology plays an important role in how employees experience the workplace. According to a 2026 Forrester Total Economic Impact™ study commissioned by Apple, organizations deploying Mac reported improvements in employee experience, employee satisfaction, and talent outcomes.¹

Offering employees a choice demonstrates trust and flexibility while helping create a workplace where people have the tools they need to do their best work.

Supporting Productivity

Employees are most productive when technology works the way they expect. Mac helps reduce everyday interruptions with fast performance, reliable applications, an intuitive user experience, and long battery life.

According to the same Forrester study, organizations reclaimed an average of 100 minutes of productive time per employee each month through faster startup, fewer device interruptions, and improved reliability.¹

Across an organization, those productivity gains can have a meaningful business impact.

Benefits Beyond the Employee

The advantages of Mac as a Choice extend beyond individual employees. According to a 2026 Forrester Total Economic Impact™ study commissioned by Apple, organizations deploying Mac reported:

• Improved employee experience and satisfaction
• Greater productivity
• Fewer device interruptions
• A 55% reduction in support ticket volume¹

Together, these outcomes help organizations create a modern workplace that supports employees and simplifies device management.

Getting Started

Launching Mac as a Choice begins with understanding your organization's goals, workforce, and technology strategy.

Whether you're introducing Mac for the first time or expanding an existing program, thoughtful planning can help create a successful rollout that benefits employees and IT alike.

In the coming weeks, we'll explore best practices for deploying, managing, supporting, and protecting Mac throughout its lifecycle.

Contact us to learn how we can help your organization successfully implement Mac as a Choice.

 

Reference

¹ Forrester Consulting. The Total Economic Impact™ of Apple Mac at Work, commissioned by Apple, June 2026.
https://tei.forrester.com/go/apple/tei/?lang=en-us